5 Ways to Improve Productivity

By on June 20, 2016

If you take a look at some of the most successful business people in the world they all have one trait in common, they know how to manage their time.  Business owners from Fortune 500 executives right down to the solopreneur needs to effectively manage their time in order to get things done.  Getting more productive tasks done in shorter periods of time is the key to survival in any business after all “time is money”.

How do you become more productive?  Here are five actionable steps you can start using today to make better use of the limited amount of hours in a day.  No more running around with your head in the clouds wondering what needs your attention next.

5 Ways to Improve Productivity

  1. Triage your To-Do List

If you have ever sat in a hospital emergency room then you know that no matter how long you’ve been waiting more urgent cases are going to cut the line in front of you and get seen first.  Apply the same principals to your to do list.  Identify your tasks as “urgent”, “important” and it can wait”.  You will have to decide which task absolutely must be handled by you and which you can delegate.  People often make the mistake of making things important or urgent, but really they aren’t they could easily be handled by support staff.  Once you have figured out what NEEDS your attention then you can get on with doing those tasks.

5 Ways to Improve Productivity

  1. Make a Plan and Stick to It

Now that you’ve sorted your to do list into what needs to be done by you, it’s time to create the schedule to get it done.  Planning things out ahead of time also offers you another benefit, no last minute surprises and scrambling to get things done.  Productivity is based on having a solid plan in place, if you don’t control your schedule it will control you.  You’ll be surprised how effective planning alone can increase your productivity.

  1. Get Up Early

“The early bird gets the worm” is pretty accurate.  Science has shown us that our brains actually function better in the morning, there is nothing stopping you from taking advantage of this fact.  Set the alarm an hour earlier in the morning and start getting things done.  When you start losing energy in the afternoon like everyone does your tasks for the day could already be finished.

5 Ways to Improve Productivity

  1. Bad News First

We’re all guilty of procrastination to some degree, and we have the bad habit of leaving the things we hate to do until the very last.  It’s time to change that.  Do the tasks you loathe first, get them out of the way and over with.  Productivity is just about how you use your time but using your time smartly, so bite the bullet and get the job done.  You’ll also find that doing this builds momentum and your day gets done far quicker and ends on a positive note.

  1. Take Breaks and Move

This is particularly important if you have a job that keeps you behind a desk all day.  Sitting all day is hard on your overall health, so get up and move around.  Every hour or so get up and take a short walk, do a couple of yoga stretches or some breathing exercises.  It will keep you feeling refreshed and relaxed.

Build an Effective Sales Page

How to Build an Effective Sales Page

By on June 19, 2016

There are dozens of “sales page templates” available all over the internet, as well meaning as the people offering them may be canned sales pages are pretty awful.  Getting people to take action or buy from you requires building trust and having your readers connect with your message.  To do this you need to let your unique message and personality shine through, build a page that targets the right audience.

Where do you learn how to build an effective sales page?  Here are some tips to help you build a unique and converting sales page.

Start with Something Different

Everybody and their dog use the same sales page templates and readers are tired of generic stuff.  Clients are inundated all day long with these same sales pages so be eye catching and different.  Make bold statements and generate some buzz around your offer and don’t be afraid of controversy.

Offer Value

Instead of the usual blah, blah, blah about what you are selling, offer some understanding of the position they are in and the struggles they face.  You will need to connect the dots, it may not always be obvious to them how your product can solve their problem.  If you don’t lay it out why would they buy your stuff?  This is where you provide value and build trust, both of which are essential to conversions.

Build Rapport

This is a term often used in direct sales but it applies in the digital marketplace as well.  You need to connect with your ideal client using the language they speak, your customer needs to be able to identify with you.

Communicate an Emotional Benefit

Buying or taking action is more often about emotion than it is about logic.  People buy things because they want to look good, feel good or increase their standing, granted these are the only factors in making a purchase but emotion is a huge part of it.  You need to tap into that, how will working with you help them?

Understand Their Frustrations

What frustrations do they have not using your product or service?  Readers need to see that you understand their positions and how your product is different and won’t leave them with the same level of frustration.

Handle Reluctance

What would make your potential client hesitate before taking action?  Is it the prospect of being stuck listening to another endless sales script that they “must act on right now before the chance is gone forever”?  Don’t use old outdated sales tactics people are tired of it, bring something new to the conversation.  Handle objections in a meaningful way.

Add a Meaningful PS

People tend to scroll to the end of the page skipping the wall of text in the middle, and traditionally conventional wisdom says you should reiterate the features and benefits.  Try something different add some social proof instead, add some testimonials or share a story how your products or services made their life better.

Now that you understand what elements make a good sales page, here’s a video to help you put one together.